aSUNCARE

Backed by pioneering technologies, SHISEIDO SUNCARE provides optimal UV protection with skincare effects for everyday life.

DEFY UV.
DEFY WATER.
DEFY CONVENTION.

ACTIVE WETFORCE PROTECTION

Perfect UV Protector

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Perfect UV Protector S
for Sensitive Skin and Children

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A PERFECT MATCH

Tennis player, Ana Ivanovic, is our new ambassador for our WetForce sun protection line, which is formulated to maintain its performance when exposed to water or perspiration.

  • Where is next on your travel wish list?

    "Bora Bora or the Maldives, anywhere exotic! Sometimes we all need to run away!"

  • Who is your tennis hero?

    "Monica. Growing up I really admired her and I've been lucky enough to meet her a few times throughout my career"

  • Do you have a beauty
    philosophy?

    "Less is more. I think women
    should try and embrace their
    natural beauty. "

  • What was the first beauty product you owned?

    "Probably lipstick. I love how it can change your look so quickly and easily."

  • Any tips on applying sunscreen?

    "I always apply it just before I start warming up, so about 20 minutes before I go on court. It's important to remember."

  • What's your favourite cuisine?

    "I love sushi and sashimi. It's important when I'm training not to eat anything too heavy and Japanese food is perfect."

TENNIS TIPS FROM THE PRO

Watch how to ace a backhand slice, serve, or drop-volley from the master herself.

Perfect UV Protector S
SPF50+ PA++++
(for Sensitive Skin and
Children )

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FORMULATED FOR SENSITIVE SKIN

Shiseido's Perfect UV Protector formula now formulated with ingredients selected especially for sensitive skin and children's skin. This superior mineral-based, high protection sunscreen is free from chemical sunscreen agents, fragrance, alcohol, parabens and has a texture gentle enough for the most delicate skin. The low-irritant formula also features Shiseido's exclusive WetForce technology, so it becomes even more powerful when the applied area is exposed to water or perspiration.

REAL RESULTS

USERS OVERWHELMINGLY ENDORSE SHISEIDO WETFORCE FOR SENSITIVE SKIN & CHILDREN

95%

of women said
"The formulation is resistant to perspiration and water"

*4 hours after applying the product on body

87%

of women said
"I want to continue using
this protector"

*2 days after testing the product

95%

of women said
"I think this protector is
gentle to the skin"

*2 days after testing the product

94%

of women said
"The formulation does not feel greasy on my skin"

*After first application on body

Tested by 100 women in Singapore, Jan 2015

Perfect UV Protector
SPF50+ PA++++

VIEW DETAIL

THE SCIENCE BEHIND WETFORCE

Every new Shiseido suncare product launched is formulated with our Super Veil-UV 360™ technology. It creates a UV-protective veil that adheres evenly to skin's microscopic contours. So no matter which angle the UV rays come from, the veil helps prevent them from reaching deep within, providing effective protection.
Now Shiseido has achieved another revolutionary sunscreen development: WetForce technology. WetForce reinforces the UV-protective veil when it comes into contact with water or perspiration.

This protector is sunscreen formulated with a stabilized form of Ionic Mineral Sensor, which contains negative ions. They bond powerfully with minerals in water (which are positive ions) to create a highly water-repellent layer.

WE'VE DONE THE TESTS,
THE RESULTS ARE IN.

PROVEN RESULTS AS REPORTED BY OUR USERS.

88%

of women said
"It is more resistant to perspiration and water than any other protector I have ever used."

*4 hours after applying the product on body

99%

of women said
"It comes off easily with my regular cleanser."

98%

of women said
"It does not feel sticky on my skin."

92%

of women said
"I definitely want to use it when I go to the beach or on vacation."

Tested on 101 Asian adult women.

HOW TO APPLY

FACE

  • 1

    Start with your cheeks and forehead, then move in an outward direction.

  • 2

    Start with your cheeks and forehead, then move in an outward direction.

  • 3

    Start with your cheeks and forehead, then move in an outward direction.

BODY

  • 1

    Apply on hands first to control the amount, before applying on body. Using the palm of your hand pressed flat against your skin, blend and smooth the product in an outward direction using large circular motions.

  • 2

    Don't forget the sides of your arms and legs, and your shoulders and chest. They burn easily, too.